Cloudflare Stream simplifies creator management for creator platforms

Creator platforms across the world use Cloudflare Stream to rapidly build video experiences into their apps. These platforms serve a diverse range of creators, enabling them to share their passion with their beloved audience. While working with creator platforms, we learned that many Stream customers track video usage on a per-creator basis in order to answer critical questions such as:

• “Who are our fastest growing creators?”

• “How much do we charge or pay creators each month?”

• “What can we do more of in order to serve our creators?”

Creator platforms enable artists, teachers and hobbyists to express themselves through various media, including video. We built Cloudflare Stream for these platforms, enabling them to rapidly build video use cases without needing to build and maintain a video pipeline at scale.

At its heart, every creator platform must manage ownership of user-generated content. When a video is uploaded to Stream, Stream returns a video ID. Platforms using Stream have traditionally had to maintain their own index to track content ownership. For example, when a user with internal user ID 83721759 uploads a video to Stream with video ID 06aadc28eb1897702d41b4841b85f322, the platform must maintain a database table of some sort to keep track of the fact that Stream video ID 06aadc28eb1897702d41b4841b85f322 belongs to internal user 83721759.

With the introduction of the creator property, platforms no longer need to maintain this index. Stream already has a direct creator upload feature to enable users to upload videos directly to Stream using tokenized URLs and without exposing account-wide auth information. You can now set the creator field with your user’s internal user ID at the time of requesting a tokenized upload URL:

curl -X POST "https://api.cloudflare.com/client/v4/accounts/023e105f4ecef8ad9ca31a8372d0c353/stream/direct_upload" \
     -H "X-Auth-Email: user@example.com" \
     -H "X-Auth-Key: c2547eb745079dac9320b638f5e225cf483cc5cfdda41" \
     -H "Content-Type: application/json" \
     --data '{"maxDurationSeconds":300,"expiry":"2021-01-02T02:20:00Z","creator": "<CREATOR_ID>", "thumbnailTimestampPct":0.529241,"allowedOrigins":["example.com"],"requireSignedURLs":true,"watermark":{"uid":"ea95132c15732412d22c1476fa83f27a"}}'

When the user uploads the video, the creator property would be automatically set to your internal user ID and can be leveraged for operations such as pulling analytics data for your creators.

Setting the creator property on your video uploads is just the beginning. You can now filter Stream Analytics via the Dashboard or the GraphQL API using the creator property.

Filter Stream Analytics in the Dashboard using the Creator property

Previously, if you wanted to generate a monthly report of all your creators and the number of minutes of watch time recorded for their videos, you’d likely use a scripting language such as Python to do the following:

1. Call the Stream GraphQL API requesting a list of videos and their watch time

2. Traverse through the list of videos and query your internal index to determine which creator each video belongs to

3. Sum up the video watch time for each creator to get a clean report showing you video consumption grouped by the video creator

The creator property eliminates this three step manual process. You can make a single API call to the GraphQL API to request a list of creators and the consumption of their videos for a given time period. Here is an example GraphQL API query that returns minutes delivered by creator:

query {
  viewer {
    accounts(filter: { accountTag: "<ACCOUNT_ID>" }) {
      streamMinutesViewedAdaptiveGroups(
        limit: 10
        orderBy: [sum_minutesViewed_DESC]
        filter: { date_lt: "2022-04-01", date_gt: "2022-04-31" }
      ) {
        sum {
          minutesViewed
        }
        dimensions {
          creator
        }
      }
    }
  }
}

Stream is focused on helping creator platforms innovate and scale. Matt Ober, CTO of NFT media management platform Piñata, says "By allowing us to upload and then query using creator IDs, large-scale analytics of Cloudflare Stream is about to get a lot easier."

Read the docs to learn more about setting the creator property on new and previously uploaded videos. You can also set the creator property on live inputs, so the recorded videos generated from the live event will already have the creator field populated.

Being able to filter analytics is just the beginning. We can’t wait to enable more creator-level operations, so you can spend more time on what makes your idea unique and less time maintaining table stakes infrastructure.